DKY is excited to announce the addition of Megan Elliott to its growing team. Megan will lead creative strategy, multi-channel promotion and storytelling for the agency’s expanding brand work with long-time recreational vehicle client Winnebago.
Megan is no stranger to outdoor lifestyle brands. She comes to DKY with 15 years of experience serving Mathews Archery, a premier outdoor brand that makes high-end gear for bowhunting and archery enthusiasts. She helped move the brand from a traditional marketing engine to a robust, dynamic content marketer that increased website traffic, sales and social media engagement with its targeted audiences.
One of her most successful strategies was to curate a group of brand ambassadors who were uniquely skilled at creating high-quality, original content that championed the archery lifestyle and inspired their followers to engage with the brand and their products. This approach increased the frequency and effectiveness of content posts, elevated the brand and enhanced customer loyalty. Now more than ever, outdoor lifestyle brands are impacting people’s lives and Megan thrives on helping bring these products to individuals and families who are prioritizing outside time to stay active, healthy and safe.
“Megan brings invaluable creative management experience to DKY and our client teams,” said Joe Peterson, Vice President of Account Services at DKY. “Plus, her knowledge of the outdoor recreation industry helped set her apart. She will enable us to take our work in this space to the next level and bring fresh thinking to our clients. She has already hit the ground running and is leading the charge on a major initiative set to launch this fall.”
Early in her career, Megan worked for a radio group where she developed advertising plans and coordinated on-air promotions and broadcasts for client sponsorships. She earned a B.A. in Strategic Communications from the University of Wisconsin-Madison’s School of Journalism. While there, she worked in the ad department for The Badger Herald and on the events team at the Kohl Center, the athletic center on campus.