Thank You Thank You Thanks for getting in touch. We’ll get back to you shortly. DKY News Brand Strategy: The Brand Promise, Part 2 The Brand Promise is about behavior toward customers. Brand Strategy: Leader vs. Challenger A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger. Brand Strategy: Branded House vs. House of Brands Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.