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DKY News
Brand Strategy: Customer Journey
Without a true understanding of our customer’s experience and point of view, we can easily lose our way.
DKY Helps Legendary Boat Brand, Chris-Craft, Launch its First Concept Electric Boat
The fully operational Launch 25 GTe was introduced at the 2023 Miami International Boat Show and DKY helped our partners…
Brand Strategy: Leader vs. Challenger
A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.