Every September, two of the RV industry’s biggest stages—the Hershey RV Show and Open House—offer Winnebago the chance to showcase their innovation and leadership. With thousands of attendees walking the grounds, the impression Winnebago makes comes down to the details: signage, collateral, displays, and more.
Meeting the Moment
This year, Winnebago came to DKY with a clear need: deliver a wide range of event materials, fast. The scope was big, the deadlines were tight, and everything had to reflect the premium quality of the Winnebago brand.
A True Partnership
Rather than seeing this as just a production task, DKY and Winnebago worked as one team. We strategized, organized, and kept each other moving forward through countless checkpoints to make sure nothing slipped through the cracks.
Together, we produced:
- 1,436 feature call out stickers
- 129 point-of-purchase signs
- 69 A-frame sign designs
- 31 3D floorplans for new and existing models
- 12 new model sell sheets
- 25 model postcards
- 9 posters
- 1 cling design
- 1 table top sign
- 1 custom folder for dealer marketing materials including 9 different 1-pagers
More Than Numbers
In total, that’s over 1,700 pieces with each one a touchpoint that helps Winnebago connect with dealers and customers. From eye-catching A-frames to informative sell sheets, every asset worked to reinforce Winnebago’s story and support their teams in the field.
Sprinting Without Sacrificing Quality
What made this project stand out wasn’t just the scale, but the speed. With an incredibly tight timeframe, the DKY and Winnebago teams shifted into sprint mode managing design, approvals, and production in parallel to hit critical deadlines. Even under pressure, every piece was held to the highest quality standards
A True Team Effort
Big pushes like this don’t happen without strong collaboration. Our ability to deliver at this scale comes from more than just strong project management, it’s built on a 31+ year partnership with Winnebago. Over the decades, we’ve developed a deep understanding of their product lines, brand priorities, and audience needs. That knowledge allows us to anticipate challenges, move quickly, and create assets that not only meet deadlines but also align seamlessly with the Winnebago story.
We’re grateful for our partnership with Winnebago and proud of what we accomplished together. These events are proof that when strategy, creativity, and execution align, brands can stand out and connect in powerful ways.