New Director Brings Creative Muscle to DKY’s B2B Clients

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DKY recently welcomed Ben Ramsden. As an associate creative director, Ramsden will help expand the agency’s creative portfolio for B2B clients that currently include Donaldson and Solve Industrial Motion Group. Ramsden brings a depth of experience in creative design, marketing, and print journalism to the team’s skillset.

“We’re happy to welcome Ben to the DKY Squirrel Nation,” said Mike Dobies, executive creative director and partner at DKY. “His experience helping organizations elevate their brands through powerful storytelling and innovative design will have a positive impact on DKY clients. Ben is always looking for ways to deliver great creative for clients.”

Most recently, Ramsden served as a senior creative manager at Arctic Wolf, a fast-growing startup that provides cybersecurity services and solutions to healthcare providers, financial institutions, and government agencies. Ramsden and his team developed a fresh identity and messaging platform through a strategic rebranding process. They also created visual and content guidelines, project management systems and workflows to publish on-brand materials and improve collaboration among internal and external teams.

Prior to his time at Arctic Wolf, Ramsden led the creative department at the Minneapolis/St. Paul Business Journal for five years. Under his guise, the team directed the design, photography, illustration and layout of the publication’s weekly issues and additional marketing/advertising materials.

Ramsden has also held senior design positions at EPG Media and the Pioneer Press. Additionally, under his own design consultancy, Ramsden Creative, he’s helped small businesses and nonprofits build their brands.

With a desire to move into marketing to grow his skills and versatility, Ramsden is happy he’s landed at DKY, where the focus is on helping clients, brands and people “ring true.”

As a life-long learner, Ramsden recently received his Certification in Digital Marketing from the University of St. Thomas in January 2021 and earned his Bachelor of Science in Mass Communications from the University of Wisconsin-LaCrosse.

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