Modern Marketing for Ag Brands
Turning uncertainty into opportunity
The ag industry is no stranger to uncertainty, and right now the pressure is real. From lower crop prices to ongoing market disruptions, headwinds are hitting hard. But this isn’t the time to pull back.
It’s the time to lean in.
When the market gets bumpy, the brands that stay visible, adaptable, and connected to growers are the ones that come out ahead. That’s where DKY comes in.
We help ag companies find clarity, move fast, and reach farmers with purpose, even in challenging times.
Curious where your brand stands in this shifting landscape?
We’re offering a complimentary competitive brand audit, a no-strings-attached way to gain clear, actionable insights before your next move.
We’ve walked this field before. With decades of experience, a proven track record with ag brands like ADM, CLAAS, Titan & Goodyear Farm Tires, and Cargill, and team members who grew up on farms, we know how to navigate challenging conditions.
Let’s turn today’s uncertainty into tomorrow’s momentum — together.
Your new favorite piece of farm equipment? Our marketing engine.
We get it — you need smart strategy and fast execution that works with your timelines, your team, and your budget. That’s exactly what we deliver.
Brand Strategy and Positioning
Position your brand to win in a crowded market.
Sprint Content Studio
Fast, quality content for leaner teams and timelines.
Paid + Organic Digital and Social Marketing
Drive growth through targeted, cross-channel campaigns.
Compelling Campaign Creative
Connect, convert, and be remembered.
PR and Media Relations
Earn trust and exposure through smart storytelling.
Data Insights, Reporting and Analytics
Understand and improve marketing performance.
Get the Lay of the Land First
Complimentary Competitive Brand Audit — A $5,000 Value
Before you invest in another campaign or content push, find out where your brand stands in the marketplace.
We’re offering a select number of free brand audits (valued at $5,000) to agribusiness marketing leaders looking to outpace their competition. This includes:
- Competitive positioning and opportunity analysis
- Digital and content performance overview
- Strengths and gaps analysis
- Actionable consumer and market insights you can put to work right away
We do the work, you keep the insights. No strings attached.
This is your chance to see how DKY thinks and how we can help sharpen your edge.
Don’t take our word for it – take theirs
“DKY provided us a creative custom solution that was a complete game-changer for our company.”
Doug R., ADM
“The team is more engaged with the understanding of our direction and the value of partnering with DKY. Thank you for your help in our journey.”
Kyle K, Pro Cooperative
“Thank you for hosting the team and leading us through a discussion I have been looking forward to for a LONG time. We appreciate having you all as our partners.”
Susan S., Cargill
“Pretty spectacular! Thank you DKY!”
Doug R., ADM
“Woo hoo to 30K! That is exciting! The advertising that we have done over the last year has really bolstered our engagement with the portal. It was the perfect storm to get growers to start thinking about fertilizer.”
Jessica A., ADM Fertilizer
Honoring those who feed the world
Award-Winning Work – “Faces of Food”
When ADM wanted to shine a spotlight on the unsung heroes of agriculture, the farmers and ranchers behind the global food system, they turned to DKY.
We partnered with ADM to create the “Faces of Food” film series, a deeply human, visually stunning campaign that celebrated real people and real stories from the ag community. The series connected heart and strategy, building brand affinity while reinforcing ADM’s leadership in sustainable agriculture. Learn about the backstory of this powerful content campaign along with its viewer reach and engagement here.
The result?
- National recognition at the Best of NAMA Awards
- A campaign that resonated deeply with both producers and consumers
- A powerful example of how authentic storytelling can elevate brand trust
“Faces of Food” wasn’t just a film series — it was a brand movement. And DKY helped bring it to life.
Why do ag brands choose DKY?
Higher horsepower. Lower overhead.
- We bring big-agency firepower without big-agency bloat.
- Our team includes experienced ag professionals who understand the land and the language.
- Smart and nimble partnership — especially when your internal team is stretched.
- Our AI-infused model delivers deeper marketing insights, better strategy, more efficient creative output, and greater ROI across all channels, including Paid, Earned, Shared and Owned.
$3.8 billion
(1.4%) Animal/animal product receipts forecast to rise
Source: USDA Farm Sector Income & Finances – Farm Sector Income Forecast
1 in 5
Despite economic strain, 20% of farmers plan to boost machinery and building investments in 2025, a sign of resilience and foresight.
Source: Purdue/CME Ag Economy Barometer, Feb 2025
4.1% decline
U.S. farm production costs are set to drop 4.1% in 2025, the first decline in four years, easing financial strain.
Source: USDA ERS Farm Income Forecast
Ready when you are.
Ready to connect with a partner who understands your business, your budget, and current market realities? Let’s start the conversation.