“DKY provided us a creative custom solution that was a complete game-changer for our company.”
Doug R., ADM
Together ADM and DKY have recorded more than 40 episodes and the momentum continues in 2021 with steady listenership. ADM has become a regular part of many farmers’ days through In the Driver’s Seat, opt-in emails and social media. Over the past year, social media has given the podcast an extra boost of awareness and activity with growers.
Podcast: In the Driver’s Seat
During the first year (2018 to 2019), the number of podcast plays grew 291%.
From 2020 to 2021, engagement on the ADM Farmer Services Facebook page grew 285% and increased on its Twitter account by 417% — key channels for sharing new podcast episodes and content.
Web traffic from marketing emails to the podcast page on ADMadvantage.com has increased 94% year-over-year.